You can turn reseller hosting into a lucrative initiative if you have the right niche and dedication. If you’ve been considering ways to make money with this type of hosting, look no further than this guide.
Establish your niche
The first step is to find out what niche you want to focus on. There are specific niches, like accountants or plumbers. Or you might want to be the go-to host in the neighborhood. You might have a digital agency and want to provide web hosting services as an add-on. There are numerous options.
Whatever you choose to focus on, you need some guidance and ideas before you can start thinking about making money. Once you establish a niche, explore it to get an idea of the competition. Study the main players in the niche and look for the following details on their websites:
Prices: What is their price point for hosting and other services? If you can’t afford to offer a lower price, you will need to personalize your offering. Then, you can market your hosting as a premium service and set higher prices.
Basic offerings: This includes the type of hosting or additional features and services.
Marketing: Gauge their approaches by seeing if they pay for ads, run social network accounts, or maintain a blog. Use a free SEO tool like Ahrefs or SEMRush to check if they’re bidding for keywords or picking up organic traffic.
It will take time, but this kind of research is what can make the difference between mediocre hosting and the best reseller hosting your happy customers have ever seen.
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Determine your hosting style and add-ons
After doing the necessary research, you can decide what style of hosting you’ll offer. Usually, there are a few types of reseller hosting you can offer apart from the parent hosting company’s bundled features. You might have VPS hosting, shared hosting, cloud hosting, and a dedicated hosting plan. Alternatively, you could sell WordPress hosting on an exclusive, limited market.
Depending on your parent hosting service, you could offer email features, domain name management, and other services.
Find a parent company that matches your core offerings
On that note, you need to find a parent host who matches the types of services and products you want to make available to your customers. You might offer only shared hosting, or you could include cloud hosting, VPS hosting and dedicated hosting in your plans. You might provide support, different packages of each hosting type, domain name management, etc.
A company website
Your website is of paramount importance as a hosting reseller. It should be intuitive, have accessible support, appeal to your target market, and have helpful and useful information related to your services and products. You could integrate support materials, live chat, payment processing, and other features into the site, depending on your parent host.
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Establish marketing methods
Marketing becomes far easier when you focus on a specific niche. You can concentrate on reaching a small part of a bigger market instead of conducting general marketing, which rarely works.
To establish and implement an effective approach, decide how you’ll reach your target group. If your budget allows it, you can invest in social media ads and create a professional blog to achieve organic rankings. You could also run an affiliate campaign.
If you don’t have the budget, start with more organic approaches until you’ve made enough money to invest in paid advertising and marketing campaigns.
Scale and profit
You should begin to break even after you’ve acquired your first few clients. It will depend on your initial startup costs, the price you’re selling your hosting packages for, and what you’re paying for reseller hosting services.