A website redesign can be a huge undertaking, and many factors must be considered. But if done correctly, it can boost your conversion rates and improve your bottom line.
Before you start, it’s important to understand what visitors look for when visiting your site. This will help you create a website that is both user-friendly and search engine optimized.
Make it easy for visitors to find what they’re looking for
If your website content isn’t helping customers find what they want, a website redesign agency can change that. You can also make it easier for visitors to navigate the site by introducing links and calls to action throughout the page.
Another way to make your site easier to navigate is by using the Rule of Thirds, a design principle that can help guide visitors’ eyes to the most important parts of your page. By dividing your page into thirds horizontally and vertically, you can create four intersections where you can place important images or information to draw the eyes of your visitors and encourage them to take the actions you want them to.
Another advantage of a web redesign is its opportunity to introduce SEO elements to your website. This helps increase your search engine visibility and drive more organic traffic to your site. Search engines prioritize pages that have the most relevance for keywords searched.
Make it easy for search engines to index your site.
While your website should be an extension of your brand, it is also a business tool that needs to generate leads and sales. A great way to do this is through landing pages and calls-to-action (CTAs). Ensure your CTAs are visible, eye-catching, and encourage visitors to take action – whether placing an order, downloading your eBook, or signing up for a newsletter.
Another important aspect to consider when relaunching your site is mobile optimization. With 6.8 billion mobile users, ensuring your site functions and looks good on all devices is critical.
When undergoing a website redesign, it is crucial to conduct an SEO analysis to see how your rankings have changed and ensure all existing backlinks are properly redirected to new URLs. This will provide valuable search engine traffic is maintained. Additionally, starting a blog during the redesign process is a good idea to ensure you have an ongoing flow of quality content that can be used to attract and retain customers.
Make it easy for visitors to contact you.
You need your visitors to be able to contact you through your website. That allows you to convert them from an anonymous visitor to a known leads that can be nurtured through your marketing processes. Make sure your site is easy for them to do as you redesign.
Make it clear how to contact you by using specific calls to action (CTAs) that align with the activities you want your visitors to take on your site. You also want to use negative space on your pages, allowing visitors to focus on the important information before moving on.
A successful website redesign requires a well-thought-out plan consistent with your company goals. You’ll want to consider several factors, including auditing your current site, creating a list of desired changes and determining how you will measure success. Then, create a timeline that makes sense for your budget and goals.
Make it easy for you to manage your website.
Before starting any work on a website redesign, make sure you have clearly defined marketing goals. This means writing down everything you want to accomplish on your site – such as increasing sales, encouraging newsletter subscriptions, raising awareness of new products or deals – and setting timeframes for each goal.
It would help if you also researched your competition as part of your website redesign process. This includes looking at their design, navigation and content. It’s a good idea to create detailed buyer personas for your company during this stage, which you can then use to align your marketing efforts with these specific customers.
You should also ensure your new website is optimized for search engines by conducting keyword research and tagging all pages correctly. This is especially important if you’re changing the URLs on your site, as this will require a 301 redirect strategy to protect current traffic and rankings.
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